Are your actions saying, “You don’t care?” Are you creating TRUST or DOUBT?
Yesterday I noticed that the house next store “SOLD” as they had place the rider on top of the FOR SALE sign. Since the sign is proximate to my driveway, I noticed a yellow post-it note on the “SOLD” part of the sign. Curious, I took a closer look. It simply had the address on the note “204 E. Maple Ave.” The person placing the “SOLD” rider on the sign did not remove the instruction.
It made me wonder WHY; why did they leave the post-it note on the sign? Is it because they forgot? Is it because no one told them to remove the note? Or is it because they simply don’t care about the quality of their work? Whatever the reason it’s sloppy.
Although this is a tiny thing, it would make me think twice about hiring this particular Realtor, even though he is THE Realtor in our neighborhood.
Real Estate transactions are riddled with small details on so many levels. Could I trust this Realtor’s office to handle my sale if they can’t even get a sign right. This lack of detail introduced DOUBT, which caused me to discount the trust I had in this realtor.
Now this reaction maybe a little extreme, but I am doing it to make a point. Details count. Audience counts. How you are displaying yourself and your company to the world counts. Remember with each action and interaction you are either building DOUBT or TRUST.
DOUBT is poison. It only takes a small amount to contaminate a large amount of TRUST.
Today, will you build TRUST or DOUBT?
Have you ever stumbled over the question “What do you do?” When you are prepared you can engage, inform and even “Wow!” the other party.
At ShoutBrand we called these prepared responses “Trigger Talk” because you are ready to “fire them off” at any given time. “Trigger Talk” sentences are carefully crafted, edited, rehearsed, tested, refined and finally memorized. The “Elevator Pitch” or “30-Second Self Commercial” are forms of “Trigger Talk.”
Be sure to create “Trigger Talk” for the most common questions people ask, especially these two: What do you do? and Tell me about yourself…?
7 REASONS TO BE LOADED WITH TRIGGER TALK
IT GIVES YOU:
- The WOW FACTOR
- TIME to think about what you’ll say next
- INCREASED TRUST as you come across smartly
- The ability to DELIVER INFORMATION you want them to have
- An ENGAGING edge
- A MAGNETIC energy which draws people to you
- A great IMPRESSION every time
You will want to have a lot of “Trigger Talk” in your back pocket. The more you have on “Trigger” the better. Get loaded-up and give your Personal Brand fire power.
What questions do you have a hard time answering?
Many people use their email as a database. You want them to be able to easily find you when they want to reach you. If your name is not apart of your email address it makes it much more difficult. If you are not easy to find you are loosing out on opportunities. Using an unprofessional email address is a big mistake.
For example: I come across a job opportunity that might be perfect for a young man, Randy, who I met a networking event and connected with via email several months ago. I make a new email message and start typing “Randy” in hopes that his address will pop-up. I search my brain for his last name. I think it starts with a “C.” I type in “rc” in hopes that his name will pop-up. Again nothing. The phone rings and my attention is taken in a new direction. That is the end of emailing Randy. He was not easy to find and as a result he did not receive the job lead. I didn’t remember his email address was firstname.lastname@example.org.
I personally know many highly paid professionals who surf and that doesn’t stop me from thinking “slacker loser”when I read “surfer dude!” With the free yahoo email address, it reads “slacker loser cheapskate.” Who wants that refrain the the brain!?
I prefer and recommend people buy the domain name of the name they are using. For example: SarahAlexandriaJones.com or RandyCorcoran.com. Surferdude23@yahoo.comnow becomes: email@example.com.
The next best thing is using a gmail account.With the popularity of gmail, your name may already be taken. Take your time in selecting a name. It is tempting to rush into a name that won’t serve you in the long term.
People often put the year of their birth in their email address. For example: SarahSmith64@gmail.com. This is not information you need to be delivering in this fashion. It may even work against you.
Many older non-technically savvy people are still using their aol email addresses. When one come into my inbox I immediately assume the sender is behind the times when it comes to technology.
Many hosting providers offer “email forwarding.” You may be able to have your old or other email addresses forward to your new professional address.
The more consistent you are with your personal branding, the better. Your name is the cornerstone of your brand. Be mindful of how you use your name. Be sure to use a professional email address.
Are you using your name consistently? As simple as this may sound, I find people using their names, both their “real” names and businesses names inconsistently fairly often. Sometimes the name you use does actually change. This is often the case when your marital status changes.
Your name is a big part of your personal branding. Pick one and stick with it, then use it consistently. If you are James A. Smith, then always be James A. Smith. Not Jimmy Smith, James Andrew Smith or Jim A. Smith.
3 TIPS FOR USING YOUR NAME:
1. Pick one name and stick with it
2. Always use it in the same exact manner
3. Have others use your name in this same exact manner
Let me give you a recent example. A young woman came in for career coaching and we were going over her LinkedIn profile. She was using both her full first name and full middle name in the headline area. For example: Sarah Alexandria Jones. Throughout profile she was Sarah, until we hit the recommendations where she somehow changed to Alexandria.
When we looked at her contact information, I found she was using an email address that was totally different than any of her names: firstname.lastname@example.org. Who’s Ria? And what’s 1981? We assume it’s your birth year and that’s not information you want to volunteer.
Sarah was aware of these naming issues and had NOT addressed them. She told me that when she gives her email address that people have a hard time getting it because it is different than her actual name.
With a little investigation, it was fairly easy to locate the place in LinkedIn where you request a “revised recommendation.” Sarah will simply ask the two people who are using her middle name to revise it to her first name.
Sarah had not realized that using different names could be detrimental to her progress.
Take a few moments and look at your names with “new eyes” and see if there are any issues that need to be cleaned up. It’s well worth the effort.
This morning I found a message from LinkedIn congratulating me for being in the top 5% of the most viewed profiles. With over 200 million members worldwide, and 74 million members in the US, LinkedIn is a “quiet giant” in the social media landscape. Facebook, Twitter and YouTube get a lot of media attention while LinkedIn goes about its business.
Being honored by LinkedIn reassured me of the fact that large rewards come with small consistent efforts on social media when you do it with intention. When you post valuable content on your specific topic that is inline with your personal brand you build your reputation as a trusted advisor or expert.
Can you be found on LinkedIn?
If you are not on LinkedIn, I urge you to become a member. For most people the free membership is all you need. If you are on LinkedIn, and haven’t been there for a while you may want to revisit the site.
For many professionals it has become standard procedure to look-up potential clients, vendors, and employees on LinkedIn. Be sure your profile is up to date and complete.
If you are having trouble locating a specific person try the advance search feature, which allows you to add in other parameters, such as location.
LinkedIn is all about having connections. If we were not connected, I would be honored to have you in my network. Please send me an invitation at email@example.com.
How do you use LinkedIn?